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Slide design: an unmistakable style

Slide is one of the most fascinating and influential Italian companies in the world of contemporary design, a brand that since its inception in 2002 has transformed the way furniture is interpreted with a unique, colorful, bold, and surprising visual language. Founded in Buccinasco, just outside Milan, by Giò Colonna Romano (a designer and entrepreneur with thirty years of experience working with plastic resins), the company was born from the desire to create Slide furnishings and Slide lamps capable of evoking emotion and generating wonder, offering solutions that combine aesthetics, functionality, and Made in Italy quality.

The brand's history is intertwined with products that have become true icons in the world of furniture and lighting. Among the most recognizable creations is the Blos line, armchairs and sofas with a soft, welcoming profile designed by Karim Rashid, which combine comfort with an almost cartoonish aesthetic, perfect for both indoor and outdoor spaces. Other icons include Stefano Giovannoni's heart-shaped Love lamp and Marc Sadler's Kami chairs, which reinterpret sofas and armchairs with a sculptural and original language, inspired by origami folding.

There's no shortage of surprising pieces, such as the Low Lita collection by Paola Navone, which blends simple lines with generous seating, and playful Slide accessories like Baffo , a coat rack that's both decorative and functional, a perfect expression of Slide's playful spirit. The Threebù coffee table, designed by Marcantonio, with its sculptural and versatile shape, is another example of how the Italian brand combines aesthetics and functionality, crafting polyethylene into artistic forms suitable for living rooms, gardens, and outdoor spaces.

Slide's design stands out for its innovative use of linear low-density polyethylene, processed with rotational molding techniques that create lightweight, durable, weather-resistant, and fully recyclable objects. This material becomes the aesthetic and technical heart of the catalog. From classic outdoor to indoor solutions, each piece expresses a balance between functionality and a strong visual identity, with smooth surfaces and vibrant colors that transform any space into a vibrant backdrop.

Slide's design culture is closely tied to the Made in Italy philosophy: every phase, from conception to production, takes place in the Buccinasco facilities, where advanced manufacturing techniques and attention to detail make each piece not only functional but also an expression of a globally recognizable Italian aesthetic. Since 2015, under the leadership of Marco Colonna Romano, the brand has consolidated its international growth, expanding its collections with new shapes, tactile textures, materials such as soft polyurethane, and modular solutions.

Today, Slide is present in over 130 countries and continues to be a source of inspiration for architects, interior designers, and design enthusiasts, who recognize in its iconic pieces not just furnishing objects, but everyday sculptures capable of telling stories, coloring spaces, and making every context unique, from domestic living rooms to public squares, from contract spaces to the panoramic terraces of contemporary hotels and lounges.