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Nordic design and soft colours characterise HAY's collections, which are inspired everyday life. Nowadays, private and professional lives no longer have any marked boundaries, which is why HAY is committed to creating furniture, lighting and objects that can be adapted to different contexts. The collections are united by a welcoming and reassuring design, the colours and shapes are in harmony between man and nature.
HAY's aim is to make high quality design products available to a wide audience. It is constantly striving to create functional and aesthetically pleasing furniture and objects in collaboration with talented designers from all over the world. One example is Rope trick, the floor lamp designed by Stefan Diez and exhibited in MoMA's permanent collection.
HAY was born in 2002 when Rolf Hay met Troels Holch Povlsen, founder of the clothing giant Bestseller. The two decided to start producing high quality furniture at affordable prices by asking the best designers for help. Over the years, the Danish company's production has expanded to include furnishing accessories and giftware, while maintaining its focus on the quality and sustainability of the raw materials used. Today HAY products are sold and known all over the world.